United Airlines Boeing 737-924 ER SSWL N75432 (msn 32835) (Eco-Skies) LAX (Michael B. Ing). Image: 936595.
Airline’s corporate venture capital fund – United Airlines Ventures (UAV) – facilitates new relationship that leverages Dfinitiv’s proprietary technology for potential MileagePlus and Kinective Media applications
CHICAGO, Aug. 6, 2025 /PRNewswire/ — United Airlines Ventures (UAV), United Airlines’ corporate venture capital fund dedicated to the future of air travel, today announced a strategic relationship with Dfinitiv Inc., an innovative technology company developing next-generation infrastructure for loyalty commerce and media integration.
The airline is exploring potential use cases for Dfinitiv’s technology across its MileagePlus and Kinective Media platforms.
United Airlines Ventures recognizes Dfinitiv’s broad potential in sectors where commerce media networks are emerging as a powerful new digital revenue model.
Dfinitiv’s SmartCXP™ is an innovative Commerce Experience Platform that combines customer-focused personalization, intelligent loyalty offers and content aggregation, and SmartLink™ — a proprietary deep-linking engine that connects user context and intent to optimized in-app, web, and on-screen experiences. SmartCXP™ enables brands to provide personalized, shoppable content and offers throughout the customer journey, empowering loyalty members to engage in everyday commerce and seamlessly earn and redeem loyalty points.
“We’re proud to support United Airlines and United Airlines Ventures as they explore new technologies to elevate customer engagement — not just in travel, but across the broader loyalty ecosystem,” said Joseph Fitzgerald, CEO and co-founder of Dfinitiv. “SmartCXP™ is built to deliver the personalization, flexibility, and scale needed to turn loyalty into a connected, everyday engagement platform.”
“United Airlines Ventures values innovative companies that can enhance the customer travel experience and help airlines unlock new opportunities for growth,” said Andrew Chang, Head of United Airlines Ventures. “We look for differentiated technologies, thoughtful user experience design, and strong management teams that can scale. We believe Dfinitiv checks every box — and the versatility of their platform across multiple industries, including loyalty programs like MileagePlus, financial services, connected media platforms like Kinective Media, and travel only enhances potential revenue streams.”
Dfinitiv’s technology is built for cross-industry applicability — enabling travel companies, financial institutions, hospitality brands, credit card issuers, and other non-retail enterprises to better engage their large loyalty audiences and unlock customer touchpoints. United Airlines Ventures recognizes Dfinitiv’s broad potential in sectors where commerce media networks are emerging as a powerful new digital revenue model.
About United Airlines Ventures
United Airlines Ventures (UAV) was established in 2021 to invest in early-stage start-up companies focused on innovative technologies with the potential to shape the future of aviation and travel. To date, UAV has made more than 30 investments in companies developing technologies across aerospace, technology, energy transition, and more.
About Dfinitiv
Dfinitiv is a commerce technology company purpose-built to power loyalty-led commerce media networks. Its SmartCXP™ platform unifies affiliate offers, curated content, branded experiences, and customer-focused personalization across mobile and digital channels. Headquartered in Englewood, NJ, Dfinitiv empowers leading loyalty, travel, and financial services organizations to unlock new engagement models and revenue streams. Learn more at www.dfinitiv.io.
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